Over the past few months, Imkaan's Executive Director Marai Larasi has been joining other organisers, activists, and women actors in calling #TIMESUP ON violence against women.
Marai Larasi recently joined organisers on red carpets at the BAFTAs, Olivier Awards and Empire awards. Speaking to the Evening Standard, she commented that perpetrators of violence need to be accountable for their behaviour, remarking: "How about you choose not to sexually harass, how about you choose not to rape, how about you choose not to hit women, or to exploit girls? How about you choose something different?” Speaking at the Olivier awards, Larasi also commented on her and Emma Watson's commitment to bringing the conversation around harassment in Hollywood back to the UK. "This is such a powerful moment - but it's not a moment that's going to stop."
Posting on Instagram in February, Emma Watson wrote: "All of us are responsible for creating change, whatever industry you work in. We're asking everyone to help create a world we can be proud of - one that is safe, just and equal. Please join us and donate to the new Justice and Equality Fund, which will support frontline organisations that are working to end a culture where harassment and abuse are commonplace. "
The goal bringing #TIMESUP to high profile awards ceremonies is to shift the focus back to survivors and to systemic, lasting solutions. Organisers emphasise that these solutions must be legislative, community-level and interpersonal solutions that contribute to ending violence against women in all our communities.